User Behavior Analysis
User behavior analysis is a segment of data analytics that aims at understanding how users are interacting with your product in three key dimensions: growth, retention and engagement.
It starts by making sure all user actions are properly registered, stored and made available for analysis. We can help specify what and how data should be collected and conduct analysis targeted at answering important business questions. Not only that, we bring our experience to actually help coming up with relevant questions. We apply rigorous methods but convey the results in an accessible manner that are insightful and actionable.
User behavior analysis measures the pulse of your product, beyond what simple dashboards can capture.
We use our extensive expertise in Machine Learning to make the best use of data to create features that will take your product to the next level.
ML models can be used to segment your users, identify potential paying customers, customize interfaces, among many other use cases. We help to identify applications that maximize the return on investment and train and evaluate models that will solve the identified problems. We work with with your engineers to collect the right data and deploy these models in a safe and performant way.
We have experience on a large number of data types and applications, from tabular data to images, text and sounds.